About the book: 2013 / When you are understood, it’s happiness. And in business there is also money. Did you do a good job, did you have a great product? So tell us about it so that it can be appreciated. No matter the scale—whether you're speaking to friends, business partners, or the world, being able to explain is a simple but essential step to success. For anyone who wants to improve their ability to explain while effectively planning, packaging, and presenting ideas. An easy, accessible description of proven techniques from the founder of Common Craft, a company that produces explainer videos. Published in Russian for the first time.