About the book: 2018 / How to attract so many people to the opening of an unknown cafe so that they line up all day? How can you make sure that the very first post on your Facebook page brings 2,500 reposts and a constant flow of cake buyers for six months in advance? How to interest the best talent from all over the country so that they come to work in a provincial town on the edge of geography and help you create an international company? The heroes of this book managed to do all of the above thanks to... ordinary texts. And this is not magic - texts that sell, promote, motivate readers to action. Anyone can learn to write them..