About the book: 2021 / Irina Evgenievna Kalinina’s book is a manual written in an entertaining way about her own career in the field of marketing. The reader will receive the lessons that were relevant to the author and remain necessary in modern business: the ability to set goals and go towards them, implement a well-thought-out team strategy, study the market and new approaches to business, critically rethinking both foreign and domestic experience. The book is intended for future business leaders, managers, for those who are learning the basics of marketing and taking their first steps in their career..