About the book: 2017 / What is the difference between high-quality SMM and what 99% of companies do? Mainly because there is no place here for boasting about the size of your company, focusing on the number of likes and other “vanity” metrics. Dan Kennedy, a multimillionaire entrepreneur, author of the bestseller “Hard Management” and Kim Welsh-Phillips (owner of a large SMM agency), say that high-quality SMM is always about money. You must finally learn how to make real money using social networks. From the book you will learn how to switch your SMM from the mediocre production of likes to the mode of an active conversion tool; how to stop wasting money on social networks and at the same time expand your company’s audience; how to create the perfect lead magnet and turn cold traffic into real customers; and, most importantly, how to adequately collect and analyze the results of your marketing activities. This is essential reading for all company owners and managers who want to get real results from their work on social networks..