About the book: year / "Photography is a lie. Think for yourself: photographers create two-dimensional images, often completely devoid of color, and hope that everyone will believe that everything is so it really was. The most amazing thing is that people fall for it with extraordinary ease, as if wanting to be deceived. Moreover, they stubbornly believe that you can only photograph what is actually in front of your eyes. The viewer is a lazy egocentric who does not want to spend a single extra second on something that seems uninteresting to him and not simple enough to understand. People are curious about what is meaningful to them, which means that the viewer is more interested in what the photograph expresses, rather than in what it depicts. So let's take advantage of this!” Irakli Shanidze is a professional photographer, founder and dean of the International Academy photographic art. One of the brightest, recognizable masters of modern advertising and art photography, memorable for his special, ironic, psychological style. Winner of numerous international awards and competitions, he will tell you the secrets of his craft: how the maestro deceives the viewer’s gaze and captivates him. How to make a good portrait, how to joke through photography, he will tell you about the method of Halsman and Avedon. The book will be of interest to both professionals and beginning photographers..