About the book: 2023 / Thinking about starting your own business? Do you want to open a clothing store and don’t know where to start? You will find all the answers in this book. Together with our readers, we go through all the stages of opening a clothing store: we conduct marketing research, prepare a business plan, fantasize about design, select suppliers and calculate the assortment matrix, set prices, hold promotions and sales, decorate the hall and display windows, train staff, promote our business through advertising and much more.