About the book: 2011 / Andrey Miroshnichenko's book "When newspapers will die" is an accurate indication of the reasons and timing of the transition of newspapers and magazines to a better, that is, the digital world. Having started his research with the thesis about the immortality of newspapers, Andrei Miroshnichenko discovers and describes the phenomenon of a viral editor - a distributed Internet creature that can generate significance no worse than professional media. After analyzing demographic and economic factors, the author makes an accurate diagnosis. The death of the press is predetermined by multimedia technologies, the death throes will begin around 2017 with the collapse of the distribution system and end in the 2030s with the passing of the last newspaper generation. However, the fascinating catastrophic scenario does not exhaust the theory of the death of newspapers put forward by the author. The book “When Newspapers Die” is also a description of the shape of the media industry that will emerge when newspapers die. This is a look into the future, aimed at developing professional solutions today. Andrey Miroshnichenko offers various practical hypotheses and models of future media: a newspaper as a website showcase, multi-authorship, inter-corporate CRM media, Media 3.0, where the editor will be a shepherd of bloggers, and friends will swarm around centers of importance simulated by bloggers, etc. The book is addressed to editors , journalists, advertisers, PR specialists, press secretaries, politicians, bloggers and all those associated with media and the Internet.