About the book: 2012 / Today, mobile marketing is one of the most effective tools for increasing sales. Most business leaders and marketers understand this “in theory,” but don’t know how to use this new tool in practice. The author, an expert in the field of mobile technologies, director and owner of a digital advertising agency, shows in detail and with many practical examples how to apply each specific mobile marketing tool in different areas of business. With their help, companies can increase brand awareness and consumer loyalty, engage customers in communication with the brand, achieve the most accurate targeting and greatly enhance the effectiveness of traditional marketing channels. The book is intended for business owners and managers, advertising agency employees and marketing managers.