About the book: 2019 / This book will tell the story of the birth and development of one of the most iconic items in fashion through sports, business, pop culture. The author not only talks about the evolution of sports shoes, he immerses us in the essence of the key events that affected the development of sneaker culture. You'll learn how sneakers became a totem for the skateboarding and hip-hop subcultures, a cause of gang violence and street riots, the heart of global economic disputes, and a turning point in the quest to turn big sport into big business and high fashion..