About the book: 2014 / In this book, the author presents bit by bit techniques and ways of working with words, sentences, and text. It will be useful for everyone who is mastering the profession of a copywriter to analyze a lot of interesting examples from the practice of domestic (and not only) advertisers: from the slogans of large companies to the quirky phrases of small companies. The book teaches you to clearly express your thoughts, re-read, analyze and adequately evaluate what you have come up with. For advertisers, marketers, public relations specialists, and all those who write advertising texts.