About the book: 2014 / Whether you're trying to close a good deal or get your family members in order, you inevitably face the problem of motivating other people .Susan Weinschenk suggests not relying on luck, but taking a scientific approach to predicting behavior. In the book, you will learn about the key drivers of motivation and practical strategies for each of them. You'll learn to use your knowledge of psychology and brain science to better motivate people to do what you want. Or even get people to want to do what you want them to do. The author is a renowned expert in the field of behavioral and brain psychology with 30 years of experience. Susan Weinschenk writes books and runs a consulting company. Published in Russian for the first time.