About the book: 2013 / Life in modern Korea is life in the “ppali-ppali” style, which means quickly, quickly. Koreans are always short of time, they are always in a hurry, do several things at once and start shouting that they are hopelessly late when the subway train has only slowed down slightly. They are emotional, quick-tempered, capable of spontaneous instant mobilization, impressionable and vulnerable. They have created ultra-modern technologies, are proud of their national culture and are in constant and non-stop transformation in order to maintain the high pace of a modern and dynamic Korea... It seems that Korea cannot be understood with the mind, but you can try…