About the book: 2014 / Many people say “I want to become number 1 in my field of activity,” but few actually do something for this, especially within the agreed time frame. No wonder: “doing it yourself” is not easy: it requires a systematic approach and attention to detail. This book just offers a checklist that can be easily modified to suit you personally. After reading and filling out special tables (a cross-section of strengths and weaknesses, identifying priorities, ways to develop key skills, changing your image, self-marketing methods), you will receive a step-by-step algorithm for moving towards your goal. The author, Igor Mann, himself became number 1 in Russian marketing. This book is his own experience and the experience of dozens of other people who have worked hard to become the best at what they do. You can do it too.