About the book: 2014 / “Who said elephants can’t dance?” - the story of the grandiose transformation of the IBM corporation as told by its leader. This is a unique example of leading a large company out of crisis and deep reflections on the computer industry and leadership principles. Introducing readers into the world of IBM's CEO, Gerstner talks about the high-level meetings that determined the fate of the company, and the psychological pressure of making difficult decisions. In addition, he offers his insight into what makes great companies work. The book is addressed primarily to managers, entrepreneurs, students and teachers of economic universities, but will also be of interest to a wide audience.