About the book: 2022 / If there is a book in the world that can cause an extraordinary breakthrough in your career and business, you keep it in hands. The author of Pre-Persuasion, Robert Cialdini, the world's most cited social psychologist, spent many years infiltrating the sales departments of major corporations like a secret agent. He observed the work of the best of the best until he came to an unexpected conclusion. Negotiation geniuses intuitively use techniques to achieve the desired result even before the persuasion process begins. Just imagine, you get your manager’s consent to increase your salary as soon as you enter his office. Or you enlist the support of a partner in a risky project without even starting to persuade him. Or you get the client to be willing to pay the highest possible price, having just started negotiations. This is not a joke or a marketing ploy. This is a revolutionary technique developed by a brilliant scientist and an equally brilliant practitioner. The book is also published under the title “The Psychology of Consent”".