About the book: 2017 / This book was the result of the authors’ effective practical work in Russian business. Using the unique experience of organizing business projects, sales and negotiations with the companies Coca-Cola, Olivetti, Seiko, Epson, various investors and show business stars, the authors talk about the peculiarities of sales in Russia, where the deal is often influenced by personal characteristics and qualities seller and buyer. In the book you will find: 33 personal selling techniques, a training course in negotiations leading to the conclusion of a deal, practical tasks that help develop such important skills for the seller as the ability to present a product and “decode” the buyer’s request, build a dialogue with the client and direct him to purchase , to differentiate themselves from competitors. The publication will help beginning experienced sellers feel their potential, learn to use already accumulated skills more effectively, and improve their personal skills. It will be useful for both employees of trading companies, sales representatives, and free entrepreneurs.